HI I’M LARA
I didn't start behind the brush. I started in front of it. Before I became a makeup artist, I was a beauty model — sitting in the chair, watching artists work, noticing what made someone light up when they saw themselves and what left them feeling unseen. That experience changed how I see this craft entirely. It taught me that great makeup isn't about what's trending. It's about the person wearing it.
I'm Lara Claudy. I was born and raised in Rio de Janeiro, Brazil — one of the most beautifully diverse places on earth — and I brought that perspective with me when I made Philadelphia my home. Over more than a decade working as a professional makeup artist, I've worked with brides, film and television productions, editorial campaigns, graduates, and anyone stepping into a moment that deserves to be remembered.
What sets my work apart isn't just technique — it's intention. I'm trained in visagism, the science and art of reading facial features to create a look that genuinely honors the person in front of me. No two faces are the same. No two looks should be either.
I work with every skin tone, every undertone, every cultural background. I've built looks that last 10+ hours — through ceremonies, tears, dancing, and everything in between — because the day doesn't stop, and neither should your makeup. In Brazil, we call it pele blindada — armored skin. It's the technique I built my career on, and the standard I bring to every face.
More than anything, I care deeply that you chose me to be part of your moment. That trust is something I never take lightly. From the first consultation to the final touch, my goal is simple: to make you feel more beautiful than you ever imagined — and still completely, unmistakably yourself.
My Approach
-
Personalized
Every face is studied before the brush ever touches skin. Your features, your skin tone, your story — all considered before a single product is chosen.
-
Long-Wear
Pele blindada — armored skin. Makeup engineered to last 10+ hours through ceremonies, photographs, dancing, and every emotion in between.
-
Inclusive
Born and raised in Brazil. Trained on every skin tone, every undertone, every texture, every cultural background.
-
Calm & Organized
A peaceful, professional presence on your day — so you can fully relax and enjoy the moment.
Want to know what we can create together?
B O O K Y O U R
MAKEUP
Your bridal makeup should feel effortless, elevated, and entirely yours.
BEAUTY NOTES
Here, I share expert beauty tips, makeup advice, and inspiration for brides, event clients, and anyone who wants to feel confident, radiant, and effortlessly beautiful.
THE PORTFOLIO
Every Face.
Every Story.
Now I'd love to hear about you..
If we feel like a fit, I'd be honored to be part of your day. Tell me about your wedding, your event, or your moment — and I'll respond personally within 24 hours.